When a lead is shared, the same seller gets sold to several buyers at once. When it's exclusive, it's yours alone. That one difference changes everything about how you work a deal.
Most pay-per-lead companies sell the same lead to three, four, five buyers. The seller's phone starts ringing off the hook. Whoever calls first — and calls hardest — wins. The seller gets annoyed. Prices get bid up. And you paid for a lead that four other people also paid for.
An exclusive lead goes to one buyer. Nobody else has the seller's number. That means:
A shared lead at a low price can cost more than an exclusive one, once you count the deals you lose to faster competitors. Five buyers, one deal — four of them paid for nothing. With exclusive leads, your close rate depends on your skill, not your speed-dial.
An exclusive lead is sold to exactly one buyer. No other investor receives the seller's contact information, so there is no race to call first.
Commonly three to five. Each one pays for the lead, but only one can close the deal — the rest paid for nothing.
Yes. One buyer per lead, always. Once a member claims a lead, no other member can see or claim it.
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