ClearWay Learn

Guides for Lead Buyers

Short, plain guides on how seller leads really work. Read them and you'll know what you're paying for — anywhere you buy.

What is a motivated seller lead?A motivated seller lead is a homeowner who needs to sell soon and has said so. Learn what makes a lead real, and what to check before you pay for one. Verified vs. unverified seller leadsAn unverified lead is a form fill. A verified lead is a seller who talked to a real person. Here's the difference — and why it changes your close rate. Exclusive vs. shared real estate leadsShared leads get sold to several buyers at once — you're racing. Exclusive leads go to one buyer only. Here's what that changes about how you work. How lead tokens workOne token = one exclusive lead. $97 flat, no volume discounts, no games. Preview the seller's call first, then decide. Here's the whole system. Pay-per-lead vs. subscriptionPay-per-lead or monthly subscription — which fits how you buy motivated seller leads? An honest look at both models, including the downsides. Wholesale real estate leadsWhere wholesale leads come from — driving, lists, ads, or buying — what each costs you in time or money, and how to spot the ones that close.

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